#05 - IBM

IBM Deutschland
Beim Strohhause 17, 20097 Hamburg

Einlass: 18.30 Uhr, Vorträge: 19.10 Uhr

Fotografin: Stefan Groenveld

Ideen entstehen draußen – Innovation that matters

Zwei parallele Panels mit Vorträgen und Networking.

Keynote: Karsten Sorge, IBM

Panel 1: Tristan Reckhaus, IBM / André Albrecht, Tchibo

Panel 2: Ron Warncke, CuBe Matrix / Marjolein de Wilde, PARK

Startups / Investoren

Markus Schranner
Managing Director Piryx

Produkt: Piryx (San Francisco, CA) is the social giving and online fundraising platform that is used by non-profits, charities, advocacy groups, political campaigns, corporate giving programs and many other causes in order to raise money online. (Vortrag auf deutsch)


Karsten Wysk
Geschäftsführer MobileBits

Besides digital game publishing MobileBits (Hamburg) focuses on developing a multiplatform technology called Delta Engine which will be available in 2011. MobileBits already builds mobile versions (iOS, Android, WP7) of existing games for some of the biggest social and browser game companies with the Delta Engine. (Vortrag auf deutsch)

Tristan Reckhaus - IBM

Wissensmanagement über Unternehmensgrenzen hinweg

Tristan has 15 years of experience in creative and online business.

He started in the graphic design business which leads him, with the upcoming Internet, to user interface design and the IBM e-business innovation center. After leading the design team as art director for a couple of years, he specialized in online business, customer experience, online Marketing and social media strategy .

 

André Albrecht - Tchibo Ideas

Knapp 3 Jahre Crowdsourcing bei Tchibo – Und was nun?

Seit über 2 Jahren schon schwer begeistert rund um Tchibo ideas und Tchibos Social Media Aktivitäten am werkeln.

Ron Warncke - CuBe Matrix

Homogenität vs. Heterogenität – Was sollte ich über die Crowd wissen?

Ron Warncke beschäftigt sich seit Jahren mit der verhaltensbasierten Segmentierung von Kundengruppen.

Als Geschäftsführer Consulting & Business Development der CuBe Matrix GbR verantwortet er die Vermarktung des selbstentwickelten Ansatzes "SequenceAnalyser", eine aus der Molekularbiologie adaptierte Methode zur Identifikation typischer Verhaltensmuster in Shopper- und Userdaten.

Marjolein de Wilde - Park

„Connecting business and design driven innovation“

Marjolein de Wilde is a consultant in design management and joined PARK in 2007. Since then, she has been working in close collaboration with clients like Reckitt Benckiser, Mars, Novo Nordisk and Beiersdorf on design management challenges in the areas of design strategies, design processes and design tools, to improve the efficiency and effectiveness of the various design departments.

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